CGNA Brings Solutions to Businesses, Boost Brand Awareness, and Drive Sales Growth.
SOLUTIONS ENGINEERED FOR SALES SUCCESS
Manufacturer Benefits
Growth Opportunities
CGNA manufacturers gain access to top-tier Controls distributors across the U.S. and Canada at over 240 locations. They establish partnerships with CGNA’s executive team to help drive success through business development, marketing, graphic design, distributor support, and sales initiatives.
Marketing Services
We collaborate with your marketing team to enhance brand visibility and drive sales through strategic marketing initiatives, compelling campaigns, and focused promotions within our distribution network. Additionally, we provide support in graphic design that complement your marketing efforts.
Smart Marketplace
CGNA's shared Inter-Member Inventory technology platform, gives immediate access to product information, cross reference, and inventory. Members gain access to inventory locations across North America, to help their customers succeed and increase product sales.
Training & Education
CGNA plays a vital role in advancing the knowledge and proficiency of sales teams within its distributor network by actively promoting and facilitating manufacturer webinars and training sessions. The ultimate goal is to empower sales teams to sell manufacturer products.
Distributor Alliances
By partnering with CGNA, suppliers can gain access to hundreds of potential customers. The strength of the group lies in its ability to connect suppliers with key players in Controls distribution. CGNA Members have a vast supply chain network with hundreds of stocking locations.
E-Commerce & Sales Channels
CGNA provides suppliers with an additional sales channel through its Inter-Member Inventory, and e-commerce platform. The CGNA Exchange further promotes product awareness and supports Member distributors in selling your products to their customers.
At CGNA, we specialize in elevating your brand, showcasing your products, and distributing your information to our membership. Through constant exposure and innovative marketing strategies, our objective is to unlock new opportunities, pave the way for growth, and ultimately elevate your sales performance.
As your strategic partner, CGNA has your back!
"ONE OF THE REASONS I BELONG TO CGNA IS BECAUSE IT GIVES ME BRAND AWARENESS, SELLING OPPORTUNITIES, AND ACCESS TO THE TOP INDEPENDENT HVACR CONTROLS STOCKING DISTRIBUTORS."
— CGNA PREFERRED VENDOR